Who we are

Paula Michaels has been in the marketing, advertising and communications industry for the last 15 years, serving on the corporate client side as well as the agency side. She’s an excellent orchestrator between her clients and team. By listening to her clients and identifying succinctly their goals, she’s able to work with a team of online direct marketing experts and design successful lead generation programs.

Working with companies like the Home Depot, Hughes Supply and Universal Orlando as well as small businesses, she understands how important that the brand, goals and strategy have to align in order for any direct marketing campaign to be successful.

Todd Michaels has been in the advertising/marketing industry for the last 15 years and has worked with many Fortune 500 companies, financial institutions and real estate groups. His vast experience in designing integrated campaigns with metrics provides the most well rounded service approach often not found in traditional marketing. Todd has six years of Direct Marketing expertise, specializing in Online Lead Generation working for Revolve Marketing and recently recruited to Marketing General Incorporated.

He’s lead some of the top timeshare companies with integrated online lead generation programs and now assists associations on maximizing online for membership recruitment. Todd is also a Direct Marketing certified professional. He not only has the experience, but the proven educational foundation how to apply DM practices to all of strategic plans and tactics. With a proven track record with the likes of Hyatt and Elizabeth Arden Red Door Spas, he’s designed lead generation programs that have resulted in multi-million dollars in sales.